Logos & Promos

Over the past couple of years, friends have come to me in need of creating logos or promotional content for their new or small businesses. This has ranged from logos for photography and college consulting, to Black Friday ads. 

The logo above was to be used for a photographer's website, but could also be deconstructed so that the script portion of the logo could be used as a watermark. The photographer focuses on nature landscapes, so I wanted to create a simple, organic logo that fits seamlessly into her photographs and brand.

A past employer was creating her own college admission consulting business, and was in need of a simple yet inviting logo. She wanted it to convey the excitement that a student feels when they open their acceptance letter. 

My most recent experience was as a freelance graphic designer for a small, online boutique. The owner asked for Black Friday promotional content for her sale, and needed it to transfer to her online page, as well as Facebook banners and profile pictures. My goal was to create the feeling of the upcoming holiday, while showing off the bag with an everyday look. The snowflake graphics create a transition, instead of a harsh contrast between the photograph and sale information. 

Saving the Date for an Adventure

When a friend came to me in need of an invitation for a fundraising gala, I was more than happy to help. This organization hosts an annual summer camp for children whose parents are battling cancer, so the goal was to create an invitation and "save the date" that was formal yet with a young and outdoor style.

Both the invitation and save the date were created on Adobe Illustrator. I altered the opacities, sizes, and colors of the pine trees to create a bottom border. This supports the information, and the negative space above is filled with stars to balance the trees below.