Movie Posters & Logos
Creating a plot, logo, movie poster, and tag lines from only a title can pose a challenge. Three logos below are a sample of 20 concepts and each movie poster experimented with different layouts, while maintaining the feeling of a family drama/romantic comedy.
Plot
David Carmichael , a recently divorced father of four is found picking up the pieces after a failed marriage. His oldest son Henry, who was adopted at age three, is now curious where his birth mother is. Soon David and Henry find themselves on a journey that brings them to the door of David’s college sweetheart, Genevieve, who is also Henry’s birth mother. Leave it to fate to bring these two paths together.
Logos
The goal was to achieve a family comedy/drama, similar to a Nancy Myers (The Holiday, It’s Complicated, etc.) film. My goal was to create a clean, classic look while showing two things coming together — similar to the plot line. In the logos created, I interlocked the letters, used an arrow icon, or created a continuity between the letter structures to merge the words of the title into one.
Posters
After the logos were created, it was time to further develop the film’s concept into movie posters along with tag lines. The poster at the top of the page was created to show a family’s scrapbook from the past and present. This was to convey to the audience that there was a long history between this man and woman before the child came into the picture (no pun intended).
The poster below was created with the intention to showcase who the characters are, and use icons to represent the plot bringing them back together. Since it was a family drama/comedy, I wanted the characters to have an inviting and personable look, but still have their own personality.
